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A1 Shining Light - Docs and Guides

Creating a Blog

Adding content to Blog page fields

Name

The title is the first thing on the page so make sure that it’s relevant. Unless otherwise set this is also our SEO title, so consider that when creating the title - remember keywords and targeting count here.

Author

Paints directly under the title.

Date Posted

At request, displays on the blog page as ‘Last Updated: ’ but will show the date set in the posted field.

Description

This field can contain html, images, videos and other assets. Make up the body of content. Every blog should link to something on our site - even if it’s only the contact page.

Videos can be injected here, however, will require the review of the Web Master, to ensure correct markup.

Images may be used liberally, however, require manual markup in the Source Code tab for good SEO practices. This can’t be done using Neto’s internal WYSIWYG editor image tool. An image needs:

  • SRC - this is the URL that the image is stored at. You can upload directly into the wysisyg first if required.
  • ALT - this text is that appears in the case that the image doesn’t load. It is also what screen readers and other assistive technology uses to understand the images contents - be descriptive.
  • Width - this is the intrinsic width of the image, not the size you want it to appear as. It’s used to calculate aspect ratios and is required to ensure good page layout during load. Written in px units (e.g. 600px).
  • Height - this is the intrinsic height of the image, not the size you want it to appear as. It’s used to calculate aspect ratios and is required to ensure good page layout during load. Written in px units (e.g. 600px).

There are additional attributes that are optional such as class and style, however, these will only be required for more complex layouts and should involve the Web Master before applying.

Subtitle

First short description field that paints under the title. This is rendered in italics and is narrower than the main content. It’s also a content zone that is provided as the SEO meta description unless otherwise set.

Short Description

Second Short description field. Rendered identically to the subtitle. As a following sentence. Used when the subtitle requires extra text. Not used for Meta description.

SEO Page Title

A title tag is the main text that describes an online document. It is the second most important on-page SEO element (the most important being overall content), and appears in three key places: browsers, search engine results pages, and external websites.

A maximum amount of 70 characters will display in the search results. The engines will show an ellipsis, ”…” to indicate that a title tag has been cut off.

Meta Description

Meta description tags, while not important to search engine rankings, are extremely important in gaining user click-through from SERPs. Meta descriptions can be any length, but search engines generally truncate snippets longer than 160 characters.

It is best to keep meta descriptions between 150 and 160 characters. If this field is NOT set the description is a combination of ‘Page Title’ + ‘Content Type’ + ‘Page Heading’ + ‘Subtitle’. It is always best to set this for blogs.

SEO Page Heading

Overwrites the H1 tag name field.

SEO Canonical URL

This field communicates to search engines that the content is information that has very similar or derived information from another internal page. We can use this to redirect engines to a broader page that includes this topic.